11/21/2014

New App from Penguin Random House: Bible Verses By Heart

 
Bible Verses by Heart App

Penguin, creators of the popular “Poems by Heart” app, launches “Bible Verses by Heart”

FOR IMMEDIATE RELEASE—Nov 18, 2014: The Bible is the most important book for millions of Christians around the world, but it’s also a classic work of literature. Now, Penguin Random House is proud to launch Bible Verses by Heart, an app that will appeal not only to the faithful, but to those who view the Bible as literature and want to better understand the extent to which the “Good Book” permeates our culture and values.



Inspired by the successful Poems by Heart from Penguin Classics app—which has more than 30,000 active users a month, has been downloaded over 412,000 times, and is one of only six educational apps recognized as an “App Store Best of 2013”Bible Verses By Heart is a beautiful, intuitive app designed to help readers memorize key passages from the Bible. Joel Fotinos, a licensed minister and the publisher of Tarcher Books, a Penguin Random House imprint, was hugely influential in determining the app’s 20 passages, which were gathered from the Old Testament, the New Testament, as well as Psalms and Proverbs.



“We wanted Bible Verses by Heart to appeal not only to people who love the Bible and want to memorize key scriptures, but also to casual readers interested in knowing more about it—i.e., those who see the Bible referenced in literature, the news, and in popular culture, and would like a better understanding of the Bible’s verses, selections, and stories,” said Fotinos. “We narrowed down the selections to what I jokingly call “The Bible’s Greatest Hits” – meaning those passages that would have the greatest recognition and that fit within the guidelines we had set.”
Fotinos then ran the passages by a tough set of critics—a pair of nuns from a well-known Christian monastic community. The result: a collection that draws from five different translations and encompasses everything from 1 Corinthians 13:1-13 and Genesis 1:1-2:3 to Psalm 40:1-17 (A Prayer for Help) and Judges 5:1-31 (Song of Deborah).



“Since these are poetic selections, we weren’t trying to create a ‘Cliff’s Notes’ version.  Nor did we want to choose only inspiring verses,” said Fotinos. “Rather, we picked selections that would add to a person’s Bible literacy.  When someone memorizes these passages, they gain a greater appreciation of how pervasive these verses are in our culture.  Eventually we hope to record and include more selections from the Bible to keep this project expanding and evolving.”


Bible Verses By Heart is free to download, and comes with three free passages, with 21 more available for in-app purchase. As users progress through five stages of difficulty, they are rewarded with high scores and Game Center Achievements. They also have the ability to record and share their own recitals via email and SoundCloud. The app was designed and developed by inkle, who also designed Poems by Heart from Penguin Classics.
The Bible Verses By Heart app is available for download for iPhone or iPad via iTunes. Click to read more about the Bible Verses by Heart app on iTunes:


ABOUT TARCHER/PENGUIN
An imprint of the Penguin Publishing Group, a division of Penguin Random House, Tarcher is one of the premier publishers of personal growth titles, covering a broad spectrum of topics (from self-improvement and spirituality to current affairs, wellness, and creativity). Some classic bestsellers include The Artist’s Way, Drawing on the Right Side of the Brain and  Seven Years in Tibet. Recent New York Times bestsellers include Brainstorm by Dr. Daniel Siegel, Transcendence by Dr. Norman Rosenthal and Catification by Jackson Galaxy and Kate Benjamin. www.tarcherbooks.com

ABOUT PENGUIN RANDOM HOUSE
Penguin Random House (http://global.penguinrandomhouse.com/) is the world’s most global trade book publisher. It was formed on July 1, 2013, upon the completion of an agreement between Bertelsmann and Pearson to merge their respective trade publishing companies, Random House and Penguin, with the parent companies owning 53% and 47%, respectively.  Penguin Random House comprises the adult and children’s fiction and nonfiction print and digital trade book publishing businesses of Penguin and Random House in the U.S., U.K., Canada, Australia, New Zealand, India and South Africa, and Penguin’s trade publishing activity in Asia and Brazil; DK worldwide; and Penguin Random House Grupo Editorial’s Spanish-language companies in Spain, Mexico, Argentina, Uruguay, Colombia, and Chile. Penguin Random House employs more than 10,000 people globally across almost 250 editorially and creatively independent imprints and publishing houses that collectively publish more than 15,000 new titles annually. Its publishing lists include more than 70 Nobel Prize laureates and hundreds of the world’s most widely read authors.
 

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Thank you,
Janet Coffield
http://lovingheartdesigns.blogspot.com/ 
Disclaimer: Loving Heart Designs was not compensated for this press release and posted this as requested from Oleg Lyubner Public Relations.

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