New (aden + anais)RED Special Edition Collection Empowers Mothers To Nurture The Futures of Generations to Come
NY, NY – July 1, 2014 – Global baby brand, aden + anais, has joined forces with (RED) to fight for an AIDS Free Generation with the launch of the (aden + anais)RED Special Edition Collection. Featuring a stylish line of boutique muslin baby products in fun (RED) prints, the new (aden + anais)RED collection allows mothers to make a smart choice for their babies while also helping mothers across the globe.
Founded by mother and entrepreneur Raegan Moya-Jones, aden + anais was born out of a mother’s need to care for her baby. In just seven years, the aden + anais brand has become a trusted favorite among consumers, supporting parents in over 63 countries worldwide. And, through its new partnership with (RED), aden + anais is now taking that support one step further. 10% of every (aden + anais)RED product will help support the Global Fund to fight AIDS and its critical work to reduce the number of babies born each day with HIV.
Deborah Dugan, CEO, (RED), says, “Today, lifesaving medication exists that can prevent mothers living with HIV from passing the virus to their babies, but still everyday 700 babies are needlessly born with the virus. Our goal is to help generate money for the Global Fund so that we can increase access to this medication and get that number near zero. I urge anyone shopping for new mothers and babies to choose (aden + anais)RED and help bring the world one step closer to an AIDS Free Generation.”
Adds Raegan Moya-Jones, Co-Founder and CEO of aden + anais, "The will of a mother to protect her child is one that hits close to home for me. To really maximize the potential impact of our partnership and drive as many contributions to the Global Fund as possible, it was important to me that the new (aden + anais)RED Special Edition Collection include six of our highest-selling muslin products. These are items that newborns love, that toddlers continue to enjoy, and that expecting parents find essential for their baby registry.”
Available at adenandanais.com and at key distributors in the USA, Australia, Canada, Japan, and Europe, the new (aden + anais)RED Special Edition Collection includes a four-pack of swaddle blankets ($49.95), a two-pack of swaddle blankets ($32.00), a three-pack of snap bibs ($19.95), a two-pack of burpy bibs ($22.00), a dream blanket ($49.95), and a three-pack of Musy Mates ($19.95) (Europe only).
To date, (RED) has generated more than a quarter billion dollars for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 40 million people with prevention, treatment, counseling, HIV testing, and care services.
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